Need help finding ways to elevate your company anniversary celebration? Knowing what innovative activities you can include in your business’s anniversary celebration can motivate employees, clients, partners, and vendors to increase their participation in your company and its activities.
atlantagraphicsandprinting.com gathered the following information, ideas, and tips on developing a meaningful business anniversary celebration.
Why Celebrate a Business Anniversary?
Celebrating a business anniversary is more than simply marking time. It’s an opportunity to thank employees for their efforts, acknowledge loyal clients, gain media attention for the milestone, and raise money for charitable causes in your company’s name. Some companies choose to use their anniversary celebration to highlight the tenures of longtime employees who have stayed with the company. Consider the following business anniversary ideas:
1. Make it a Formal Event
Formal events are opportunities to celebrate those you don’t often see at work. You can present custom awards to your most loyal clients, partners, or vendors. During a formal event, you can also deliver a speech announcing new and exciting projects, growth, and change.
2. Go With a Party Theme
A party theme may be your solution if a formal event isn’t your company’s style. Themes are a way to tie your celebration’s elements together. Consider your event theme as a wheel hub. The spokes include everything from decorations and entertainment to party favors and photo ops.
Tip: Catering options significantly benefit from a creative party theme, making food options less random.
3. Make Custom Apparel
A business anniversary celebration is perfect for making apparel with your company’s anniversary logo. Employees love wearables, and it turns them into live billboards for your company and its anniversary. Consider having the following printed or embroidered:
- Shirts (T-shirts, collared shirts, and button-ups)
- Vests
- Aprons
- Hats
- Ties
- Scarves
- Wristbands or Bracelets
- Scarves
- Sportswear
Tip: If your employees wear a uniform, the anniversary logo can be printed or embroidered on them.
4. Create a Check-In Station
Give your event’s guests VIP treatment with a themed check-in station and 360 degree camera booth to make and capture the moment! This is the perfect time to distribute any important material like event maps, schedules, name tags, or welcome gifts.
Tip: You can welcome guests with personalized messages and awards for each team member. It sets the tone of the event and makes everyone feel appreciated.
5. Custom Corporate Gifts
Custom corporate gifts incorporate your brand and give something beneficial to their recipients, whether employees, customers, or vendors. You can create company-branded promo swag like post-it pads, lapel pins, tote bags, or Yeti mugs.
Tip: Publish a book chronicling your agency’s history and distribute it to attendees, partner businesses, media, and friends.
6. Branding Opportunities
In addition to traditional print and signage, consider other ways to promote your brand. Create post-worthy moments to encourage guests to share their photos on social media, increasing your brand awareness beyond the celebration. Unique branding opportunities may include:
- Branded cocktails
- Stamped ice
- Photo mosaics
- Splashes of company colors throughout the venue
- Special event hashtags
- Drone shows
Tip: Go live with a dedicated “anniversary page” on your website and give the event an identity with profiles on Facebook, Twitter, Instagram, etc.
7. Enhance the Event with Live Music
Live music adds electricity to the air that differs from speakers and typical event routines. Live music gives the feeling that something unique is taking place and boldly states that the anniversary is worthy of a celebration.
8. Take Group Photos
Immortalize the moment by gathering individual teams and the whole team for company photos. Hire a professional photographer and videographer to record your event and its attendees.
Tip: Frame a print of the whole team for the office and share it on your company’s website and social media channels.
9. CEO Message
Any milestone celebration is heightened with a CEO’s message. Make sure the message is well-distributed by sending out business anniversary cards and filming the CEO delivering the message. The video can be unveiled at the anniversary event, posted on the company website, then shared on all social media platforms.
Tip: This video should be shared with your employees, clients, partners, and more.
BONUS: Thank Guests With Branded Swag
Your teammates, associates, vendors, and investors work to make your company what it is. You can show your appreciation with thoughtful branded party favors. Branded swag brilliantly doubles as inexpensive and highly effective marketing. Consider branding the following:
- Water Bottles
- Hats
- Pens
- Hoodies/Jackets
- Mobile Device Cases
Tip: Branded, reusable face coverings are especially handy under the current global circumstances.
How to Celebrate a Business Anniversary with COVID-19 Protocols?
During COVID-19 protocols, you can organize a mixed, partially, or fully remote recognition event to celebrate your business anniversary. Use drop shipping to send awards and gifts to recipients’ residences.
Tip: Celebrating a company anniversary during COVID-19 restrictions by ensuring employees’ jobs are secure can be the best celebration for many.
Celebrating Business Anniversaries
In this article, you discovered ideas and tips on incorporating fun and exciting material and activities into your anniversary celebration that inspire your employees, partners, vendors, and clients to continue their journey with your company.
Celebrating a business anniversary marks a significant milestone. However, It is an excellent opportunity to express your thanks to employees for their work, acknowledge client loyalty, and gain media attention for the milestone.
Failing to incorporate innovative and interactive activities in your company’s anniversary celebration will leave its participants and attendees feeling let down and potentially unappreciated for their time, hard work, and devotion.
Sources:
lib.niu.edu/1996/ip960744.html
hbr.org/2012/11/anniversaries-are-not-to-be-wasted
techjournal.org/creative-ideas-to-celebrate-the-50th-anniversary-of-business/