Every Door Direct Mail (EDDM) is a service offered by the U.S. Postal Service designed to help small businesses market themselves to customers in their local community. The way it works is you don’t need specific names or addresses; you just need to know which zip codes in the specific neighborhoods you would want to contact and reach potential customers. EDDM is a really affordable way to expand a company’s reach and better position your brand and help your marketing efforts.
We offer flyers and mailer postcard sizes that meet EDDM specifications. When you want to place an order for EDDM, take a look at the “Size” dropdown menu. The 4-Color Offset Postcards that meet USPS requirements are clearly marked. All you have to do is simply upload your creative, order the printed postcards, and then take them to your neighborhood post office for mailing.
For more details about EDDM, or to order your printed materials, postcards or printed flyers, visit Atlanta Graphics and Printing.
Best Use of Marketing Materials
The USPS offers solutions for businesses of all sizes and marketing goals. Many small businesses need to market locally and reach customers within close proximity to their business location; if so you can use EDDM to target specific neighborhoods they may be familiar with.
For example, a local pizza restaurant may target a 5 mile radius near the local college campus, while a corporate or business law firm would target the downtown area or corporate office parks that have a lot of office buildings.
Getting started with EDDM for the first time can be a bit of a learning curve, so we highly recommend reading all the details and downloading the information that the USPS offers on their website.
Money Saving Benefits & Tips
EDDM is a great option if you plan on sending mailings more than 4 times a year; once you get it set up and you are familiar with the process, EDDM can save money. However, if you plan to send mailings out a couple times a year, it’s likely a smarter option to use direct mail since we handle everything for you.
Tips:
Every door direct mail is a great service to offer your clients that are looking for a local marketing campaign.. Not every post office participates in EDDM, so be sure to contact the post office you plan on using prior to ordering.